Jordan, "to benefit from the" edge ball brand

Through their own marketing and brand management, Jordans shoes has been at home a lot. 2001-2003, the brand products in a row won the national Department of Commerce issued by the Information Center of the National focus on large-scale retail shopping honorary title of best-selling product in 2005 to become "China's well-known trademarks." Brand name, is a special kind of intangible assets, with Jordan's Michael Jordan's reputation has become the beneficiaries of the effects of Jordans shoes, and Nike Air Jordans shoes brand to do the marketing, many consumers think are Jordans shoes brand is Close ties with them, even in 2004, "Jordan and China," this is for the Air Jordans shoes brand to do publicity, but Michael Jordan left, but that more Chinese consumers to deepen the impression of Jordan in Fujian. Of course, Nike is also aware that China has a Jordans shoes, Jordan's mind that this edge ball so that Nike did not have that approach. Kew word:Jordans,jordans shoes,shoes

Jordan, "to benefit from the" edge ball brand

Shoes and other enterprises difference is that Jordan has branded by the United States, "Air" Jordan China's influence in the fast-forward, save a huge amount of advertising. Jordan will focus on product research and development funds, channel construction, this little-known small enterprises to do the shoes in the country today has a home store thousands of large companies. From the brand name "Jordan" to start, Jordan's all marketing and began to focus on basketball to start. If sponsored by the State Board of Education, initiated by the General Administration of Sports, China's major cities to carry out a "small primary and secondary board basketball," the project; title sponsor for three consecutive years 2001, 2002, the Chinese CBA team, "Jordan Cup," A League B And in 2002 made a CBA Chinese Basketball League All-Star Game A Jordan-Star team the title sponsor of the qualifications. Most importantly, the production of Jordan basketball shoes has become a series of Chinese Basketball Association CBA designate special products. Kew word:Jordans,jordans shoes,shoes