Jordan, "to benefit from the" edge ball brand

Through their own marketing and brand management, Jordans shoes has been at home a lot. 2001-2003, the brand products in a row won the national Department of Commerce issued by the Information Center of the National focus on large-scale retail shopping honorary title of best-selling product in 2005 to become "China's well-known trademarks." Brand name, is a special kind of intangible assets, with Jordan's Michael Jordan's reputation has become the beneficiaries of the effects of Jordans shoes, and Nike Air Jordans shoes brand to do the marketing, many consumers think are Jordans shoes brand is Close ties with them, even in 2004, "Jordan and China," this is for the Air Jordans shoes brand to do publicity, but Michael Jordan left, but that more Chinese consumers to deepen the impression of Jordan in Fujian. Of course, Nike is also aware that China has a Jordans shoes, Jordan's mind that this edge ball so that Nike did not have that approach. Kew word:Jordans,jordans shoes,shoes